Test Kitchen
An ongoing product-testing and decision system for brands with an active pipeline of products, offers, bundles, prices, and campaigns.
Best for: "We need a smarter way to make repeated product and marketing decisions."
What's included each month
- One 90-minute strategy session
- One 45-minute results review
- One substantial experiment or two smaller tests
- Experiment backlog and hypothesis planning
- Monthly scorecard
- Research design and synthesis
- Product, pricing, offer, image, listing, and audience recommendations
Good fit for
- Brands with 3+ active product decisions per quarter
- Amazon sellers managing a growing SKU catalog
- DTC brands running regular product or offer tests
- Agencies needing a validation partner for client launches
- Companies entering a new category or market segment
Questions
What is the minimum commitment?
Three months. This allows enough time to build a useful experiment backlog, run meaningful tests, and act on the results.
What counts as "one substantial experiment"?
A structured test with a defined hypothesis, methodology, and decision threshold — such as a consumer research exercise, a concept test, or a pricing study.
Can the scope change month to month?
Yes. The experiment backlog is reviewed and reprioritized each month based on what matters most to the business at that time.
Is the Test Kitchen right for a single product?
Probably not. The Test Kitchen is designed for brands with an active pipeline of decisions. For a single product, the First Pancake Review or Test is a better fit.
Ready to build a testing system?
From $3,500/month. 3-month minimum. An ongoing product-testing and decision system for brands that need to move fast and move right.