Heat Test
A live demand test for products that need more than opinions.
Best for: "Will real people respond before we make the big bet?"
What's included
- Validation strategy and test plan
- Realistic landing page
- Product-page or offer-page copy
- Up to three static ad concepts
- Up to two ad-copy variations
- One paid traffic channel
- Tracking setup
- One planned iteration after initial results
- Demand Evidence Pack
- Performance data and interpretation
- Final decision meeting
- Launch / revise / pause recommendation
Not included
- Ongoing ad management after the test
- Full brand or website development
- Legal, tax, patent, or regulatory advice
- Guaranteed ad performance or sales outcomes
- Multiple simultaneous products or channels
Questions
What is the evidence and media budget?
The evidence and media budget covers paid traffic, landing page tools, and other direct test costs. Typical range is $2,500–$5,000, paid by the client and approved in advance.
What does "one planned iteration" mean?
After reviewing initial results, we make one planned adjustment to the test — typically to the ad creative, copy, or audience — before the final readout.
What is the Demand Evidence Pack?
A summary of all performance data, audience signals, and commercial interpretation from the live test — designed to support the final launch, revise, or pause decision.
Do you manage the ad account after the test?
No. The Heat Test is a time-limited validation exercise. Ongoing ad management is outside scope.
Ready to test demand?
$9,500 plus media budget. 4–5 weeks. Real traffic, real signal, clear recommendation.